Roughly 466 million people globally have disabling hearing loss, and 1.5 billion experience some form of hearing difficulty. Despite this, only 12% of live streams offer captions. Adding captions makes streams accessible to a 15% segment currently excluded — a massive accessibility gap and untapped audience.
| Metric | Value |
|---|---|
| Global population with hearing loss | 1.5B |
| Disabling hearing loss | 466M |
| Twitch streams with captions | ~12% |
| Deaf/HoH viewers who want captions | 98% |
| Hearing viewers who prefer captions | 50%+ |
Only 1 in 8 Twitch streams is accessible to deaf and hard-of-hearing viewers. This is both an accessibility failing and a growth opportunity — captioned streams reach 15%+ more viewers instantly.
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