Twitch viewers speak over 40 languages, with English (32%), Portuguese (14%), Spanish (11%), German (8%), Russian (7%), Korean (6%), French (5%), and Japanese (4%) making up the top 8. Despite English-only streaming being the norm, 68% of viewers speak another primary language, creating a massive untapped audience.
| Language | % of Viewers | Monthly Hours Watched |
|---|---|---|
| English | 32% | 7.2B |
| Portuguese | 14% | 3.1B |
| Spanish | 11% | 2.5B |
| German | 8% | 1.8B |
| Russian | 7% | 1.6B |
| Korean | 6% | 1.4B |
| French | 5% | 1.1B |
| Japanese | 4% | 900M |
English streamers who add Portuguese or Spanish subtitles can immediately address 25% of Twitch's audience. Adding Spanish subtitles is the single highest-ROI language add.
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